Start with the hardest vertical. Grow into the whole stack.
Ticketing is where safe agentic commerce is hardest: contended, perishable, burst-loaded inventory. Prove it there, and the same neutral layer extends everywhere.
The path
Three stages, one layer.
Day 1 · now
Safe agentic checkout for ticketing
Agent buys under a mandate it cannot exceed
Oversell-proof holds, price locked
Settles to the merchant's own PSP
One vertical, proven end to end
→
Month 6
Neutral orchestration and trust
Many PSPs and networks, one integration
Real mandates, persona
Click to Pay and passkeys
PSP white-label plus scheme pilots
→
Month 12
The full agentic-commerce stack
Get discovered by agents, AI-ready catalogs
Any agent, any PSP, any merchant
Beyond ticketing, EU-first
Global-bound
The neutral-orchestrator thesis
Every on-ramp today is captured, a network or a single PSP. The open slot is a neutral layer the merchant owns, spanning every PSP and network, with the agent-safety and identity layer on top. That is what we are building toward.